The Complete Guide to Social Media Image Sizes in 2026

Getting your image sizes right is the difference between looking professional and looking like you cropped a screenshot in MS Paint. Every platform has its own specs, and they change more often than you’d expect.

This guide covers every image dimension you need across the seven major platforms — updated for 2026. Bookmark it. You’ll be back.

Need to resize fast? Use our free image resizer — no signup, no watermark, works in your browser.

Instagram Image Sizes

Instagram is pickier about dimensions than any other platform. Get the aspect ratio wrong and it’ll auto-crop your image — badly.

Profile

Feed Posts

Best practice: Use 1080 × 1350 px (4:5 portrait) for feed posts — it takes up the most screen real estate in the feed.

Stories & Reels

Ads

Facebook Image Sizes

Facebook compresses images hard. If you upload a slightly-off size, it gets compressed and resized — double the quality loss. Stick to these dimensions and use PNG for graphics, JPEG (85%+ quality) for photos.

Profile & Cover

Tip: Design your cover at 820 × 462 px — that’s the size that survives both desktop and mobile cropping. Keep anything important (logos, text, faces) dead center.

Feed Posts

Stories & Reels

Ads

Groups & Events

LinkedIn Image Sizes

LinkedIn penalises blurry or weirdly-cropped images more than you’d think — especially on company pages. A pixelated banner photo next to a competitor’s crisp one says a lot without saying anything.

Profile & Cover

Feed Posts

Ads

X (Twitter) Image Sizes

X has a habit of cropping images in ways you didn’t ask for. The only reliable way to keep your image intact in the feed is to match the aspect ratios below.

Profile & Header

Feed Posts

Tip: 16:9 is the safest ratio for single images — it displays fully expanded in the feed without cropping.

Ads

TikTok Image Sizes

TikTok is mostly video, but your profile photo, video thumbnails, and ad creatives are all still static images — and they show up everywhere.

Profile

Video & Content

Ads

Pinterest Image Sizes

Pinterest works more like a visual search engine than a social feed. Taller images take up more space in search results, which means more eyeballs and more clicks.

Profile

Pins

Best practice: 2:3 ratio (1000 × 1500 px) is Pinterest’s recommended aspect ratio and gets the best distribution.

Ads

YouTube Image Sizes

Your YouTube thumbnail is the single biggest factor in whether someone clicks your video or scrolls past it. Everything else — title, description, tags — comes second.

Channel

Tip: YouTube shows your banner differently on TVs, desktops, tablets, and phones. The only area guaranteed to be visible everywhere is the 1546 × 423 px safe zone in the center — keep your logo and text there.

Videos

Ads

Quick Reference Cheat Sheet

The most-used sizes across all platforms:

Tips for Getting Image Sizes Right

1. Design at 2x — Export at the recommended size, but design at double resolution for retina displays when possible.
2. Use PNG for graphics — Logos, text overlays, and illustrations look sharper as PNG. Use JPEG for photographs.
3. Mind the safe zones — Stories and reels have UI overlays (profile pic, buttons, text). Keep important content in the center 80% of the frame.
4. Batch resize — If you’re publishing to multiple platforms, resize once for all sizes instead of manually cropping each one.
5. Test on mobile — Over 80% of social media usage is on mobile. Always preview how your images look on a phone screen.

Resize Your Images in Seconds

If you’re still opening Photoshop every time you need a different size, there’s a faster way. Our free image resizer has presets for every platform listed above — pick one, drop your image, done. No signup.

If you’re managing images across a team, Asset Locker stores every size and format in one place with instant CDN links — so nobody has to ask “where’s the LinkedIn version?” ever again.